I don’t post very much guest content, but when I find something that I really like around the web, I want to share it.
Honesty and openness in as a company is one of the most valuable things they never teach you in any of the world famous MBA programs out there. So, when I see people out there preaching the good word, I like do what I can to give them a megaphone.
Key Ways To Make Your Business More Transparent
Building trust is essential to a business’s success, and being transparent is a huge element in building trust. These tips can help your business become more transparent.
PROMOTING TRANSPARENCY INTERNALLY
KEEP YOUR DOOR OPEN
Leaders who have an open-door policy signal to employees that their input is valuable. This encourages employees to share their thoughts and feelings more often. That, in turn, should help staff members be more forthright with one another, as well.
ENCOURAGE SHARING IN MEETINGS
A transparent company culture is one where employees are not afraid to speak up when they think it’s necessary. Meetings should feature built-in opportunities for employees to say what’s on their minds.
BE CLEAR WITH EMPLOYEES
Trying to hide behind corporate-speak and euphemisms puts a barrier between you and your employees. Although you should want to be professional at all times, it’s also wise to cut through the jargon and be honest with your staff.
FLATTEN YOUR ORGANIZATION
Companies with endless layers of management and rigid hierarchies have a difficult time communicating internally. Consider a flatter organizational structure to decrease the distance between employees and management. You’ll find that both communication and achieving transparency become a lot easier.
USE SOCIAL MEDIA RESPONSIBLY
Social media can be a great forum for business leaders to stay connected with employees at all times — as long as they stay on-message and remain clear in their communications.
HOW TO MAKE YOUR BUSINESS MORE TRANSPARENT TO CUSTOMERS
KEEP COMMUNICATIONS OPEN
Make sure you’re always communicating with customers. Whether you stay in touch by phone or use GPS vehicle tracking to provide customers with accurate delivery or arrival times, giving your customers as much information as possible about their service is crucial for avoiding potential problems.
ALWAYS BE HONEST
The truth isn’t just the easiest thing to remember, it’s what you owe your customers. Always tell customers the unvarnished truth, even when you’re afraid it may harm your relationship. In the long run, your customers will appreciate your honesty more than trying to cover for yourself or spare their feelings.
OWN UP TO YOUR MISTAKES
Even if your customers don’t catch it, let them know when your business makes a mistake. They’ll appreciate the transparency, and your business will earn a reputation as one that can be trusted to do what’s right.
RESPOND IN A TIMELY FASHION
Whether you’re communicating with customers through email, social media or by phone, it’s important to respond to their questions and concerns quickly. Waiting too long to reply gives the impression that your business doesn’t care about its customers.
SHOW YOUR APPRECIATION
Taking the time to thank your customers for their business strengthens the bond between you. It also helps your customers feel that your association is more of a two-way street.
This infographic was originally created by www.trackyourtruck.com.
The reposting of this infographic was done with explicit permission by representatives of TrackYourTruck and in no way represents an endorsement of their services or products.
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Jeff Whittle founded and launched Whittle & Partners in 2011. Before that, Jeff practiced law in Dallas for 15 years and has an additional 20 years of executive business experience. He has run businesses ranging from startups to 300-employee operations.